learn more about each of our residences

Image f0801b114abb8c61 lg

Dec 07, 2018

Everything Begins at Dawn

Erikó Suzuki was practically a veteran in Hawai'i's tight-knit fashion industry when she finally opened her first store, at Dawn, in 2016.

Before moving to Hawai'i, she attended fashion school in Japan and got her start in retail. After her move to the islands, she continued her tenure in the fashion industry. Erikó worked as a brand manager and buyer for multiple clothing stores in Honolulu, gaining experience in as many aspects of the industry as she could. She oversaw production, assisted in merchandising, and even helped out on the retail side. After opening a new storefront in Waikīkī, which involved concepting and store design, she knew that she had the experience and know-how to launch her own brand and boutique. A new day had dawned.

Inspired by barefoot walks on the beach, the comfort of tropical simplicity, and her own penchant for a minimalistic and modern look, Erikó founded at Dawn in 2016. Finally, she had a space and a brand to call her own. Erikó's brand and boutique, located on the ground floor of Anaha in Ward Village, reflects her sophisticated femininity and confident nature. As co-owner and designer, she has tapped into her own style to inform the at Dawn brand, which is known for muted soft colors, off-whites, and flowing natural fabrics that offer a relaxed fit and feel with a refined look. In addition to her original lines designed in Hawai'i, Erikó has curated other fashion brands from all over the world that compliment her seasonal lines.

"at Dawn carries natural fabrics in all-season styles, handmade items, and carefully curated home items and fragrances," Erikó says. "We also carry hand-crafted items from local artist and designer as wells."

When Erikó launched the brand, she capitalized on a niche in the Hawai'i market for natural fiber clothing, like linen and cotton. She also realized that her customers, a loyal mix of both residents and visitors alike, were also looking for curated and stylish home goods, bath and body products, aromatherapy, and even ceramics. A new niche was beginning to emerge.

"I find new brands and designers mainly through craft fairs and showrooms all around the world," Erikó says. "I also find new similar styles through Instagram, but I prefer to choose items for the store in person."

Erikó embraced the holiday season this year and designed a new holiday collection featuring a few of her favorite new pieces, such as the Puff Sleeve Wrap Dress, the Back Twist Dress in short and mid lengths, and essential pieces like the Puff Sleeve Top and Easy Shorts in natural and black colors. "Right now, I like our in-house Back Twist Mid Dress for the holiday season and items from Corrin Ceramics, which I found while traveling in San Francisco," Erikó explains. "I especially like to use their mugs to drink my coffee."

share this article

tags you might be interested in

Receive the latest updates and let us help you find a new home at Ward Village

Schedule your private tour today
(808) 369-9600 or sales.info@wardvillage.com

To best serve you, please tell us what is most important to you in your home search.

*required fields

This is not intended to be an offer to sell in any jurisdiction where prohibited by law. Ward Village is a proposed master planned development in Honolulu, Hawaii that does not yet exist. Exclusive Project Broker Ward Village Properties, LLC. Copyright 2019. Equal Housing Opportunity. Exclusive Project Broker for Ke Kilohana - Locations LLC. Copyright 2019. Equal Housing Opportunity.

Notice to New York Residents - The developer of Ward Village and its principals are not incorporated in, located in, or resident in the state of New York. No offering is being made in or directed to any person or entity in the state of New York or to New York residents by or on behalf of the developer/offeror or anyone acting with the developer/offeror’s knowledge. No such offering, or purchase or sale of real estate by or to residents of the state of New York, shall take place until all registration and filing requirements under the Martin Act and the Attorney General’s regulations are complied with, a written exemption is obtained pursuant to an application is granted pursuant to and in accordance with Cooperative Policy Statements #1 or #7, or a “No-Action” request is granted.

Mahalo for registering your interest!

As a member of our interest list, we will send you the latest news and updates from Ward Village. We look forward to sharing more about our community with you.