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Sep 07, 2017

How Whole Foods Market Has Changed the Way We Eat

Across the country, Americans are changing the way we consume. We're choosing to live smarter, to embrace quality over quantity, and to make the most of the places we work and live. As more of us alter our focus, we're choosing to give more consideration to the businesses we support and the food that we put in our body. Enter Whole Foods Market. Not only do they place a premium on quality, organic foods, but they also support local farms and business and go the extra mile to take care of their employees. Since September 2008, they've been a community partner in Hawai'i and have helped to create awareness for healthier lifestyles and conscious consumerism, literally helping to sculpt our ever-changing national identity as more of us chose to embrace their business model over other big-box grocery stores. And of course, we'd be remiss if we didn't mention their recent acquisition by Amazon, a move that's sure to connect even more of us to the grocer.

So what is it about this domestic chain that separates them for the rest? "Besides our high-quality, natural and organic food, our core values really set us apart and drive our unique culture, growth, and success," says Local Purchasing Associate Coordinator Roger Fawcett. And soon, Whole Foods Market is set to break ground on their new flagship location, right here at Ae'o. In anticipation of their opening, we're taking a look at the five ways that Whole Foods Market has changed the way we eat.

The Freshest Produce

It's not a coincidence that when you walk into any Whole Foods Market, the first thing you see is produce. Fresh, organic fruits and vegetables are at the very cornerstone of their business. That's right, organic produce is the mainstay here and is grown without the use of long-lasting chemical pesticides and fertilizers. It's all about finding local, seasonal produce of the highest quality. What you won't find are GMO fruits and vegetables.

Responsible Meat, Poultry, and Seafood

Discerning omnivores know that happy and healthy animals make for better-tasting meat. With meat standards that exceed industry norms, Whole Foods Market's meat and poultry are sourced from farms that adhere to the highest animal-welfare standards. And don't forget about the seafood, which is sourced from sustainable fisheries and responsible farms. So you can eat your poke guilt-free, knowing that it was caught sustainably.

Local Spirits

When times call for celebration, Whole Foods Market is holding the ace. In Hawai'i, local craft distilleries have enjoyed the same warm aloha as local craft brewers, giving us all something to raise a glass to. That's right, you can find many locally-sourced spirits to raise your glass to. And that's a good thing.

Body Conscious

Natural and organic doesn't stop in the produce section. Whole Foods' Whole Body department features vitamins, supplements, body care, and makeup. Because what you put on your body is just as important as what you put in. By offering an array of eco-conscious and health-conscious products, we're now able to give our body the best possible fuel—both inside and out—necessary to live our best lives.

They're for their People

One of the first major companies to embrace people for who they are, no matter what they look like (tattoos, piercings, funny hair, who cares), Whole Foods takes pride in their employees and provides them with discounts, healthcare, retirement plans and the support to offer their customers the best customer service possible. As the adage goes: take care of your people and they'll take care of you.

"We're so excited to bring the Kaka'ako community the best that Whole Foods Market has to offer with our newest Hawai'i store," Fawcett says. "The store still not only create new local jobs, but it will introduce more customers to the amazing local products we source from nearly 300 suppliers from the Hawai'i an Islands.

"Whole Foods Market has always been an innovator in the natural and organic products industry," Fawcett continues. "While we can't take credit for changing the way people eat or think about food and eating, we hope that our quality standards, product offerings, stores and the efforts of our passionate team members inspire people to enjoy food and learn more about their options for making healthy, delicious choices when they are grocery shopping or eating at our prepared foods venues."

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