Nov 20, 2018
This Holiday Season, Go Small
Every Black Friday—the unofficial American shopping holiday the day after Thanksgiving—big-box stores and multi-national brands steal the public's attention and super sales abound.
But as more of us choose to spend our hard-earned money on the local small businesses that serve as the backbone of our economy, we're changing the face of holiday shopping. To highlight the importance of small businesses, American Express founded Small Business Saturday in 2010 with a simple goal: get the public out in support of small businesses. Because when you shop small, you help make big dreams come true for small businesses. Below, we've outlined five ways heading to Ward Village for Small Business Saturday will elevate your holiday shopping experience and provide rewards that don't require a membership or points.
When you shop small, your hard-earned dollars continue to work hard, but this time for others in your community. The positive ramifications of shopping small businesses result in millions of dollars staying in the local economy. While you might walk out of a local boutique with a new outfit for your loved one, your support of that local business helps to create jobs, generates local tax revenue, and helps drive foot traffic to surrounding small businesses as well. And if you shop at the small business next door, the impact of your shopping dollar grows exponentially.
Small businesses are connected to the communities they serve. Not only do they provide jobs for area residents, but often, small business owners are more willing to give back to the neighborhoods in which they operate. Small businesses can be amazing community partners, hosting or sponsoring community events and working with local nonprofits to raise awareness for local causes and the betterment of the community on the whole.
Celebrate quality over quantity and shop a small business to find unique and handmade items that show your thoughtfulness. Small business owners are passionate about what they offer. They have done the hard work of curating amazing products and will often share their expertise with you, the consumer. Talk story with the owner, find out about the product, where it was made, the details that make it special, and then share that story with the person receiving the gift. Now that's giving from the heart.
Shop Ward Village
Ward Village is a small-business hub in the heart of Honolulu. With five, pedestrian-friendly shopping "neighborhoods," you can explore a rich diversity of local retailers in a single trip. Shop local fashion and boutiques, home goods, Hawaiian art and gifts, and specialty stores. And if you need a recharge after all that charging, enjoy delicious food and beverage options at local cafés and restaurants.
The holidays are a time for joy and sharing, yet that message can get lost as people push and shove to be the first in line to get a discounted TV or toy at the stroke of midnight on Black Friday. With patience, a little research, and a lot of smiles, you'll be able to find great deals on unique, handmade, and thoughtful things from local small businesses. And you won't have to wait in line overnight to get a deal. Shop smarter, not harder.
For a full list of participating merchants and to learn more, visit the Small Business Saturday event page.
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